Ethique et expérience du soi Futur virtuel en changement de comportement de santé . Application à l'activité physique

Berriche, Amira (Université de Lille) ; Martin, Annabel ; Villain, Daphné (Université de Lille)

Abstract: Health risk communication research has shown the effectiveness of the ultra-personalized fear appeals that use the Virtual Future self of projection technologies but the ethical acceptability of using these devices has not been examined. This paper develops a characterization of the persuasive threat experience (antecedents, components of the experience, consequences), and associates several criteria of ethical acceptability. A qualitative study of young people analyzes the ethical acceptability of the Virtual Future Self Obese to promote physical activity. The results are compared for four respondents’ profiles based on the stage of engagement in behavioral change and the vulnerability perceived prior to the risk in question. Theoretical inputs and results can serve as a basis for new research in health marketing and contribute to good practices of using the Virtual Future Self as a persuasive threat device

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Published in: Décision Marketing: n° 96 (Octobre-Décembre 2019), p. 15-33

Note de localisation: CNUDST (TUN01)
Code de rangement: SP

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 Record created 2021-02-23, last modified 2021-02-23

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